A woman with shoulder-length brown hair, wearing a green checkered shirt and silver jewelry, smiling against a plain gray background.

Authentic influence. Cultural relevance. Measurable results.

A black-and-white image featuring a vintage microphone on a stand, possibly in a recording studio or stage setting.

Culturally connected strategist with 12+ years building creator partnerships, social strategy, and community. I specialize in trendspotting, authentic partnerships, and community-driven campaigns that deliver measurable ROI.

Amazon Affiliates and Creator Connections
INFLUENCER MARKETING EXPERT
CRISIS MANAGEMENT
SOCIAL MEDIA STRATEGIST
CONTENT PRODUCER
TikTok Shop Affiliates
SOCIAL MEDIA TRAINING WORKSHOPS
SOCIAL MEDIA AUDIT

SERVICES

Two cats wearing pink bows around their necks sit on a fluffy white surface. Behind them are bags of cat litter and a photograph of a cat on the wall. The room is illuminated by natural light.

Influencer Program Development & Management

Build or scale your creator marketing from zero to a high-performing ROI machine

  • Complete program strategy and infrastructure setup

  • Creator sourcing, vetting, and partnership development (micro to macro tier)

  • Contract negotiation and FTC compliance management

  • Campaign execution across TikTok, Instagram, YouTube, Reddit, and emerging platforms

  • Performance tracking and ongoing optimization

  • Agency coordination and relationship management

Best for: Brands launching influencer programs or scaling existing efforts that aren't delivering results

Top-down view of a wooden table cluttered with laptops, smartphones, notebooks, coffee cups, food, and various electronic devices, with hands typing and holding a phone.

Social Media Strategy & Community Building

Transform your social presence into a community that drives loyalty and revenue

What's included:

  • Comprehensive social media strategy and content planning

  • Platform-specific optimization (organic and paid)

  • Community engagement programs and audience development

  • Brand voice development and content guidelines

  • Social listening and sentiment analysis

  • Crisis communication protocols and real-time management

Best for: Brands struggling with engagement, facing community challenges, or ready to build authentic connections

People sitting in a row, looking at their smartphones in a dark setting.

Crisis Communications & Brand Protection

Protect your reputation and turn challenges into opportunities for trust-building

What's included:

  • Crisis communication framework development

  • Real-time social monitoring and rapid response strategy

  • Creator activation for brand defense and trust rebuilding

  • Cross-functional crisis protocols (legal, PR, marketing alignment)

  • Misinformation management and narrative control

  • Post-crisis reputation repair and community rebuilding

Best for: Brands facing immediate reputation threats, preparing for potential crises, or recovering from social media challenges

Two people dressed as goths sitting outdoors on decorated chairs with skulls on the armrests, one pouring a drink for the other, with people relaxing in the background under trees and umbrellas.

Cultural Strategy & Trend Intelligence

Stay ahead of the curve with strategic insights that turn cultural moments into competitive advantages

What's included:

  • Cultural landscape analysis and competitive positioning

  • Emerging trend identification and activation strategy

  • Creator and platform opportunity mapping

  • Real-time cultural moment strategy (viral trends, social conversations)

  • Vertical-specific insights (fashion, gaming, sports, entertainment)

  • Strategic recommendations and execution roadmaps

Best for: Brands that need to stay culturally relevant, enter new markets, or connect with younger audiences

PREVIOUS CLIENTS

Black and white logo of the letters IFC with a 3D effect
A cartoon Red Fderator character with green glasses and a mohawk hairstyle, wearing a purple cape, with the text 'FREDERATOR STUDIOS' underneath.
BBC America logo with black squares containing white letters BBC and the word America in black text.
Logo with a green d20 dice featuring a white medical cross in the center, surrounded by blue text reading 'GEEK & SUNDY' and a dotted circle.
Pink text saying "Show Me Shorts Film Festival" on a white background.
Logo with the words 'PRETTY LITTER' in blue and black text.
NBC News logo with a multicolored peacock and black text
Stylized text spelling 'SHOW' with colorful geometric shapes in between the letters, on a white background.

GET IN Contact

Interested in working together? Fill out some info and I’ll be in touch shortly. I can’t wait to hear from you!

Person sitting with legs crossed, petting a white and orange cat lying on its back on a laptop table.