Hi there! I'm Kirsten—an integrated marketing strategist who's spent the last decade building creator partnerships that actually move the needle for brands.

I've built influencer programs from the ground up (think zero to 350+ active partnerships delivering 10x ROAS), managed social strategies for major entertainment brands like BBC America and Discovery Channel, and helped companies navigate everything from viral misinformation crises to TikTok Shop launches. I've worked across fashion, gaming, sports, and entertainment—always with one goal: turning cultural moments into meaningful brand growth.

What gets me excited? Spotting trends before they peak, finding unique and inventive creators who authentically align with a brand's values, and building communities that drive real loyalty (not just vanity metrics). I believe the best influencer marketing doesn't feel like marketing at all—it's about genuine connection, cultural relevance, and strategies that respect both the creator and the audience.

I've done everything from producing live activations at Comic-Con to developing crisis communication frameworks that protect brand equity when things go sideways. Whether I'm working with a DTC brand launching their first influencer program or an established company looking to stay culturally relevant, I bring strategic thinking, hands-on execution, and a deep understanding of what makes people engage, trust, and advocate.

Currently based in Florida, but regularly working with clients everywhere, I'm here to help you build creator ecosystems that don't just chase trends—they set them.

Let's build something that matters. Reach out at kirstenwagstaff@gmail.com